My cat and reporting wireframes
Focus of the project: TBA
My role: Design strategy, end-to-end product design
Success criteria: TBD
Epsilon Retail Media Hub is a retail SaaS platform which was formerly known as a Citrus Client developed by a company called Citrus Ad. Citrus Ad was acquired by an US-based company Epsilon and there was a need to redesign the platform to align the branding and improve the user experience. I came on board as a senior product designer to help with the product design and design strategy of the platform. There was a strong need for design strategy as there was no one in product design leadership at that time.
Main challenges and goals of the project:
-Limited design capacity - product design team was down from 4 people to 1
-Transitioning from CitrusAd branding to Epsilon Retail Media branding
-Fragmented user experience - separate reporting and campaign management tools which had to be unified
-Operating in a fast paced environment with tight deadline
-The process of planning design work ahead had a room for improvement
-Due to limited design capacity there was no overall ideal user journey and overall look
Reporting strategy
Wallets page
The previous platform was called Citrus Client and had a slightly outdated look.
The main user pain points addressed in the prototype were the following:
-Difficulties with navigation
-Filtering and sorting
-Absence of home page with actionable insights and main performance data
-No combined date range selector (3 separate fields to select a date rage)
Wallets page with datepicker
There are a lot of reporting metrics hence there was a need for customisation of the columns to give flexibility to different types of users.
Campaign performance and insights:
Campaign performance page
First prize in the AI themed hackathon
Outcome and learnings:
TBA
