This is the branding that was done when Kazakhstan ministry of tourism has announced an open national competition to brand Kazakhstan as a tourist attraction destination.
The main idea for the design was to incorporate Kazakh ethnic design into the logo and keep it positive and friendly. The other idea was to highlight that Kazakhstan has very distinct four seasons when temperatures vary drastically, but there are lots of things to do every season regardless, from winter activities like snowboarding and skiing to summer activities like horse riding, hiking, rafting and camping.
Logos in Kazakh, Russian and English
